Project Fact Sheet

Background

Winrock International, Swisscontact, Mercy Corp and GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit ) have been carrying out various agricultural value chain projects for small holder producers in the Southern Shan State. Recognizing the value of coordinating resources to achieve common objectives, these organizations created a consortium to identify and implement agriculture related activities for Myanmar. A direct result of this consortium was the concept of initiating an Agriculture Trade Fair in Taunggyi to promote southern Shan horticulture products.

 

About

With technical and financial support from the above-mentioned organizations, Southern Shan MFVP Branch Team will become the lead organizer for the Agriculture Trade Fair in Taunggyi, with the support of MFVP and the consortium. Since this will represent the first attempt at organizing the fair, the organizing committee (MFVP, south Shan MFVP, WI, Swisscontact, MC and GIZ) agreed to limit fair products to fruit, flower and vegetables. 

Thematic Fields

  • To display key products of fruits, flowers and vegetable of Shan State as an object for promotion and as a niche and mainstream commercial/exportable products now and future ( All products have different value, beauty and opportunities)
  • To create a learning platform as well as marketplace for Fruits, flower and vegetable  stakeholders from growers to consumers over the two days of trade fair and to promote awareness of quality products

 

Objective

  • To promote down-streaming of fruit and vegetable value chain in Shan State
  • To activate growth potential of Shan State Development
  • Region and crop selected

Southern Shan (Taunggyi)

Background

Water Melon and Musk Melon are top export commodities of Myanmar, almost all produce is sent to China. It is estimated that 114,811 tons of musk melons and 536,671 tons of watermelon were produced in the dry zone in 2015 by 150,000 farmers of which 80 % are small holders. Melon production is valuated at US$90–100 million annually.

Although generating less income per working-day than some vegetables, melon are attractive to small scale farmers as the fruit is easier to produce than many short maturing vegetables and generate gross margins of approximately 10–30%.

However, seed issue, limited access to quality inputs, highly fluctuating market prices limited processing options are among main challenges. A proper study on value chain of water melon and musk melon has not been conducted yet. There is a need to strengthen capacity of Cluster Leaders as they are key player of the value chain development process.

About

MFVP is a respected organization fresh produce members’ organization with 40,000 members throughout the country. It has been founded in 2006 and has about 10 years of hands-on experiences in promoting Myanmar fruits and vegetables. Being represented through its clusters and branches allover Myanmar, MFVP promotes an inclusive growth paradigm, including all types of actors in rural value chains, such as farmers, processors and traders, independent of gender, ethnicity and religion. Primary project interventions will take place in the dry zone.

Thematic Fields

By the end of the project approximate 790 smallholders (Melon: 1500)

  • have a joined VC strategy (for each of the two products)
  • have a product specific working group and an intervention plan (for each of the two products)
  • have access to improved seed varieties and know how to cultivate the seed  (for each of the two products)
  • know and fully understand the benefits of project interventions
  • partly apply behavioral changes for seed application, handling, farm management and good farming practices

Objective

  • increased productivity, quality and freshness  
  • development and expansion of traditional markets (domestic, China) and diversification of exports to new markets (AEC, US, Europe)  
  • increased value addition and income for farmers
  • Region and crop selected
    • Sagaing region (melon & watermelon)
    • Mandalay region (melon & watermelon)